Boomplay partners with Splice for Beat Battle
The growing demands and democratization of the music ecosystem in Africa, especially in Nigeria, have steered a wave of discussions and initiatives around opportunities for profiled and emerging talents and this unique partnership between Boomplay and Splice will allow creatives and new entrants in the music industry to participate in a “Beat Battle” to create and explore the sounds of ingenious producers such as Mystro, LeriQ, Dunnie and many more.
The initiative will also allow contestants to showcase their artistry and stand a chance to gain access to varied promotional resources such as in-app visual ads, playlisting and more via the Boomplay and Splice platforms online and offline.
An innovative hub for artists and producers, Splice is cultivating the essential ecosystem for music creation with innovative products that inspire and enable artists including a world-renowned library of over 2 million sounds, samples and plugins.
With an expansive catalogue of over 72 million songs and over 65 million Monthly Active Users, this partnership is another testament to Boomplay’s commitment and its unwavering mission to empower the African music ecosystem to unlock its full potential.
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