Role of Advertising and Advertising Management
In the pursuit of its purpose, the economic and social effects of advertising have become the subject of continuing debate....
Business
In the pursuit of its purpose, the economic and social effects of advertising have become the subject of continuing debate....
In modern times advertising prevails in all walks of life. It has acquired the distinction of being the most visible...
The promotion budget influences the level of promotional activity as well as the promotion mix used by the firm. Budgeting...
Marketers rarely rely on only one promotion method. They make use of two or more methods to accomplish promotion and...
Mutually satisfying exchange being the ultimate goal of marketing, the role of promotion, therefore, is to encourage such an exchange...
The word ‘communication’ is based on the Latin word meaning ‘common’. Thus, the term communication has come to mean sharing...
By ‘positioning’ we mean the way a product is viewed by the customers in comparison with similar products. Price is...
There are two popular types of discounts: Quantity discountsCash Discounts. Quantity Discounts Quantity discounts are price reductions related to the...
Sensitivity to the pricing or price change will vary from consumer to consumer. In a particular situation, the behavior of...
Before a marketer fixes a price, he should keep in mind certain basic considerations. The pricing policy he adopts is...
A clear explanation cannot be given for the widespread use of full–cost pricing, as firms vary greatly in size, product...
After discussing the various considerations affecting pricing policies, it would be useful to discuss the alternative pricing methods most commonly...
Price is an important element of the marketing mix. It can be used as a strategic marketing variable to meet...
There is a long history of legal concerns surrounding labels, packaging, and general products. In 1914, the US Federal Trade...
Research is ongoing on the development of new products and improvement of the existing ones. These products are sold across...
There are several factors responsible for the growth of packaging usage globally. Among them are: Self-service An increasing number of...
The demand for some products these days is a function of their packaging. Some products are highly demanded by consumers,...
A good brand should possess as many of the following characteristics as possible. It's hard to find a brand that...
In developing a marketing strategy for individual products, the seller has to confront the branding decision. Branding is a major...
You might assume that the bases for segmentation will differ between industrial and consumer markets. However, they have much in...
We are aware that many travelers are perplexed by the perception that purchasing travel insurance adds to the cost of...
Market Segmentation - There are many ways to segment a market, but not all segmentations are effective. However, to be...
Market segmentation helps in optimizing the marketing mix for a segment. In this unit, we will examine the concept and...
Homeowners insurance, commonly referred to as home insurance or owners insurance, is a requirement, not a luxury and not simply...
Financial literacy is the assurance that one has in one's knowledge of topics like debt, investing, and saving, which results...
Advertising in Marketing Mix Most often, only a few firms compete with one another in the same target market. Economists...
In this article, we'll be looking into new product development and marketing mix and how to use them in the...