The 8 Importance of Business Intelligence

Today we are going to be discussing about the importance of business intelligence but first we need to understand what business intelligence means so let’s start with the definition of business intelligence.

Business intelligence can be defined as the strategies and technologies used by companies to analyze data and business information.

In more simple terms of business intelligence meaning, it allows businesses to have access to information vital to succeed in multiple areas whether it is with regards to sales, marketing, finance, or any other division.

Meanwhile to define business intelligence using technology, the right business intelligence (BI) solutions will empower your organization with more actionable data, providing greater insights and facilitating more strategic decision making.

The Advantages of Business Intelligence

Now let us look at the 8 importance of business intelligence towards the growth of your business below.

Here are just a few examples of insights and advantages that can be provided through business intelligence:

Human Resources

HR is empowered with the ability to track employee productivity with performance scores, tools for tracking compensation and payroll, as well as analysis of employee satisfaction.


BI tools can help not only track budgets, but give visual insights into financial data, potential problem areas, and overall business health.


BI can help improve sales performance drastically through visualizing the sales cycle, displaying conversion and churn rates, tracking the pipeline, total revenue, and more.


View all marketing campaigns in one place so you can track engagement and performance, as well as trends, cost per lead, website traffic, and analytics.

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Now What does Business Intelligence actually helps you to accomplish?

The 8 Importance of Business Intelligence

The Importance of Business Intelligence

In the world of government, intelligence is essential for gaining the information needed to make key decisions.

With that being said, let us look at the important reasons why business intelligence is very important and the things it can help you accomplish below:

1. BI turns data into usable information. Raw data doesn’t tell us what to do in business all on its own. BI systems allow for comprehensive analysis of data to identify important trends that can be used to modify or implement strategic plans and to understand the interconnections between different functions and facets of your business.

2. BI improves the visibility of core business components. BI makes it easier to see each component part of your business, including those that are often overlooked. Consequently, you can more easily identify components that need improvement and to make changes.

3. Business intelligence brings a better return on investment for businesses. The reasoning behind this is simple. The more businesses get an insight into the workings, trends and analytics of their business processes, the more aware they are. This strategic awareness leads to faster reporting, lowering the operating costs etc and can help produce products that match the requirements of the consumers.

BI helps kick in a more effective process or way of working for the business. This in turn directly affects the revenue generation of a business.

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4. BI improves your understanding of consumer behavior. BI analysis allows you to track global, regional, and local consumption patterns to better understand current trends. This, in turn, allows you to develop and deliver products and services that anticipate market needs.

5. BI improves your marketing and sales intelligence. By keeping track of data about your clients and customers, BI allows you to understand how they interact with your organization at a deeper level so you can identify solutions to consumer issues and better reach your customers with targeted messages to increase sales.

6. BI improves productivity. BI makes the process of analyzing and interpreting data faster and more efficient, giving you the power to understand business data as quickly as it comes in, and it allows you to generate reports with the simple click of a mouse. This give you and your employees more time to devote to running your business rather than analyzing it.

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7. Reduce & Manage Risks

BI enables a business to get access to details insights and analytics about the business. This data helps them identify risks and elements that set them back or are not efficient in growing the business. Once you are able to identify the risks to your business and the things they are associated with, it becomes easy for the management to eliminate and effectively manage these risks.

Although this can be time-consuming, it can have fruitful results over a longer period of time. In the bigger picture, identifying and analyzing risks can help make better and more informed decisions.

8. Gaining Competitive Edge

Apart from being an important contributor in the decision-making process, BI also helps you gain a competitive edge over competitors in your market by keeping you constantly updated on the current market trends. By knowing the trends that are prevalent in your industry, your business and make informed decisions that will ensure that you stay ahead of your competitors.

BI is an excellent analytical tool that is used by businesses to succeed. Business intelligence is a blessing for businesses by identifying not only the effective bits of the strategy in question but also faults that are affecting your business.

Business intelligence enables organizations to manage vital business information in a smart way. After going through this article you must have known the benefits of business intelligence. This clearly reflects why business intelligence is needed.

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Am certain that after going through this article, you are now aware of the importance of business intelligence towards the success and growth of any business.

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