What Advertising Does for your Business
The more new customers you gain through business advertising, the more word of mouth those customers in turn will share with others because everyone will be more than excited to share their happiness and achievements with their friends.
Therefore, spreading what you do as your business among your friends and others around you must be your first priority as it will go a long way to boast your business thereby generating more clients, leads, sells etc. to help you grow and expand your business.
Why don’t you give it a chance today and see how fast your business will grow and generate more lead and income for yourself to attain your dream business.
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Advertising helps change outdated or negative perceptions of your business, if needed. It can also increase visibility within your industry, helping you attract partners that can expand your business.
Indirectly, it helps you grow word of mouth referrals. The more new customers you gain through advertising, the more word of mouth those customers in turn will share with others.
Have you ever wondered, how can advertising help a business? In short, it helps your business grow.
Benefits of small business advertising include attracting new customers and helping you sell more products and services to existing customers. It can increase profitability, too, by helping increase order size.
The Benefits of Small Business Advertising
Let’s drill down to understand exactly how advertising can help a business, depending on your industry. But in reality, what does advertising do? Here are some benefits of small business advertising:
Increase Foot Traffic
For brick and mortar businesses, advertising in newspapers, magazines, television and radio can get more customers in the door.
Generate Leads
For B2B businesses, advertising can fill your sales funnel and help you get more leads for your sales force to follow up on.
Introduce New Products
For software or consumer manufacturing businesses, advertising can help launch products with a splash.
Highlight Product Enhancements
If your business has an existing product or service, advertising can make the public aware of improvements. Letting the public know about your innovation can boost sales.
Get Traffic to a Web Page
For online businesses, advertising can attract people to a landing page where you can convert the visitor into a customer.
Related: How to Use Google My Business to Get More Customers
Improve Brand Awareness
Advertising keeps your business top of mind so consumers think of it when they require a service. This is especially good for service businesses such as HVAC or pest control. But almost any kind of business can benefit.
Spread the Word about a Sale or Special Promotion
For any kind of retail business, advertising can make the public aware of a sale or promotion bringing in more customers in the process.
Drive Immediate Online Sales
For ecommerce businesses, advertising with pay-per-click ads can bring online sales almost immediately. PPC ads can move the buyer to act as soon as they see your add and click on it. It’s direct response!
Lift Brand Image
For businesses in industries suffering from an outdated or poor perception, advertising can transform public opinion creating a more favorable impression. For example, advertising can make people aware of expanded capabilities or offerings.
Boost thought Leadership or Industry Profile
If you are a consultant or run a tech company and want to be known for your expertise, advertising can help. Native ads can promote your content demonstrating your expertise and building your reputation as a thought leader.
Sponsoring content that features expertise also raises your profile and helps attract industry partners.
Announce a Store Grand Opening
Use outdoor advertising, newspaper ads or mailers to publicize a new location. Get more foot traffic.
Stand Out from the Competition
For businesses in crowded markets, advertising can set your brand apart.
Convert Online “Window Shoppers” into Buyers
Retargeting or remarketing ads can remind visitors of your products after they leave your site. This technique is proven to convert more shoppers into buyers. Let’s say someone abandoned a shopping cart in your ecommerce store or simply didn’t buy for some other reason. With retargeted ads, they will be reminded of the product by seeing an ad days later.
Grow your email List or Social Following
If you want to get more email subscribers or more loyal social followers, then social media advertising may be useful to accomplish these and other marketing objectives. Once people consent to receiving email marketing messages from you, or choose to follow your social posts, you have more chances to get your messages in front of them.
Increase Order Value
Advertise special bundles and order size incentives to increase your customers’ average order value. Example: offer “threshold based” coupons, such as 10 percent off every order over $150.
Boost your Content Marketing Impact
Content marketing is a powerful marketing technique. But advertising can give it even more impact. Share your content on social media, and then boost the social media update. It will get your content seen more widely and you will get more click throughs and engagement on your content — which in turn can help improve your search engine position. Or opt for sponsored content on a popular site, so your content is seen more widely.
Expand the Power of Word of Mouth
Advertising can help jumpstart and amplify word of mouth. About 85 percent of small businesses report they get most of their customers through word of mouth.
But what if you could drive the word of mouth sharing by your customers even higher? The more new customers you get through advertising, the more happy customers you will have to share word of mouth praise about your business!
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