As marketing executives or business practitioners, having learned about consumer goods, it is equally important to know what industrial products mean. This unit examines an industrial product, its classes, and… Read More »Product Classification of Industrial Products
As marketing executives or business practitioners, having learned about consumer goods, it is equally important to know what industrial products mean. This unit examines an industrial product, its classes, and… Read More »Product Classification of Industrial Products
Advertising in Marketing Mix Most often, only a few firms compete with one another in the same target market. Economists call such a situation an oligopolistic situation. In this situation,… Read More »Roles of Pricing and Advertising in Marketing Mix
Industrial products are generally subject to greater standardization, as against certain consumer products which require frequent changes in fashion and style. Advertising, normally, is an important promotional tool for consumer… Read More »Marketing Strategies for Consumer and Industrial Products
In this article, we’ll be looking into new product development and marketing mix and how to use them in the development of unique products. However, ideas must be converted to… Read More »New Product Development and Marketing Mix
Businesses are set up to produce products or goods and services. These products are sold to members of the society for money. Goods consist of items with attributes that have… Read More »Classification of Products and Marketing Strategies for Consumer Goods
When a product idea is revolutionary, the concept itself must be tested. For example, people talk about ‘battery-driven cars’ to save on petrol. It is a concept to be evaluated… Read More »Product Concept Development and Evaluation
Personal finance can be such a complex matter that it can sometimes be hard to tell if you’re on track and making the right moves.We’ve pulled together some top personal finance rules that cover the basics of savings, debt, retirement and homebuying.None of these rules are perfect but they may give you a quick check…
As you must have realized by now, it is crucial to have a strategy for developing new products. Many products fail, and to keep expanding company sales, we must have… Read More »New Product Development Strategy and Generation of New Product Ideas
Marketing activities is common in our economic affairs. Thus, an average businessman claims that he/she is a marketer. This unit attempts to define and state the functions of marketing in… Read More »Classification of Marketing Functions
The internal, controllable variable of a company- known as 4ps of marketing or marketing mix are variables which marketers used to achieve business corporate goals. They are referred to as… Read More »Internal Marketing Environment
Saving We all have good intentions when it comes to saving money, right? We tell ourselves we’ll start saving once we reach a certain milestone, like when we hit a specific age, get a raise, or when Jimmy (finally) moves out of the basement.But in reality, you’ll only start saving money when you develop healthy money habits…
Three environmental variables are directly a part of a company’s marketing system, but external to the company. These are the firm’s market, suppliers, and marketing intermediaries. They are also classified… Read More »Micro Environmental Variables in Marketing System
Marketing environment is a very important element that must be critically studied and evaluated before undertaking any business. The environment where the business is situated along with other factors determines… Read More »The External Marketing Environment
Product Life Cycle – Most products have a limited profitable life. This unit will give you a complete picture of what happens from the time a new product is introduced… Read More »The Product Life Cycle Concept and Marketing Mix at Different Stages
Every profession has its own guiding principles that help to achieve its set goals; marketing is not an exception. These philosophies are the bases upon which marketing activities revolved. Successful… Read More »Marketing Management Philosophies and Concepts
The following are some of the functions of retailers in the marketing of goods: Estimate the probable demands of the consumers for various types of goods. Ascertain various types of… Read More »Functions and Types of Retailers in the Marketing of Goods
Today, we shall be discussing about the basic concepts underlying marketing and we shall be looking at a number of issues below. 1. Needs The most basic concept underlying marketing… Read More »Basic Concepts Underlying Marketing
Today, we will examine various approaches in the study of marketing. Each discipline has its own approach-in terms of the modus operandi for studying it and marketing is not an… Read More »Approaches to the Study of Marketing
Here, suffice it to say that the role of marketing cannot be over emphasized. Let us look at the following. The first role is that it stimulates potential aggregate demand,… Read More »The Role of Marketing in Business
Here, suffice it to say that the role of marketing cannot be over emphasized. Let us look at the following. The first role is that it stimulates potential aggregate demand,… Read More »The Role of Marketing in Business
Retailing includes all the marketing activities done by traders to satiate the consumers’ demands while making profits. It involves selling goods or services directly to final consumers for their personal… Read More »The Role of Retailers in the Marketing of Goods
Marketing develops as the society and its economic activities develop as well. Also, the need for marketing arises and grows as the society moves from an economy of agriculture and… Read More »The Evolution of Marketing
Marketing develops as the society and its economic activities develop as well. Also, the need for marketing arises and grows as the society moves from an economy of agriculture and… Read More »The Evolution of Marketing