Business

In this article, we’ll be looking into new product development and marketing mix and how to use them in the development of unique products. However, ideas must be converted to… Read More »New Product Development and Marketing Mix

Businesses are set up to produce products or goods and services. These products are sold to members of the society for money. Goods consist of items with attributes that have… Read More »Classification of Products and Marketing Strategies for Consumer Goods

When a product idea is revolutionary, the concept itself must be tested. For example, people talk about ‘battery-driven cars’ to save on petrol. It is a concept to be evaluated… Read More »Product Concept Development and Evaluation

Personal finance can be such a complex matter that it can sometimes be hard to tell if you’re on track and making the right moves.We’ve pulled together some top personal finance rules that cover the basics of savings, debt, retirement and homebuying.None of these rules are perfect but they may give you a quick check…

As you must have realized by now, it is crucial to have a strategy for developing new products. Many products fail, and to keep expanding company sales, we must have… Read More »New Product Development Strategy and Generation of New Product Ideas

Marketing activities is common in our economic affairs. Thus, an average businessman claims that he/she is a marketer. This unit attempts to define and state the functions of marketing in… Read More »Classification of Marketing Functions

The internal, controllable variable of a company- known as 4ps of marketing or marketing mix are variables which marketers used to achieve business corporate goals. They are referred to as… Read More »Internal Marketing Environment

Saving We all have good intentions when it comes to saving money, right? We tell ourselves we’ll start saving once we reach a certain milestone, like when we hit a specific age, get a raise, or when Jimmy (finally) moves out of the basement.But in reality, you’ll only start saving money when you develop healthy money habits…

Three environmental variables are directly a part of a company’s marketing system, but external to the company. These are the firm’s market, suppliers, and marketing intermediaries. They are also classified… Read More »Micro Environmental Variables in Marketing System

Marketing environment is a very important element that must be critically studied and evaluated before undertaking any business. The environment where the business is situated along with other factors determines… Read More »The External Marketing Environment

Product Life Cycle – Most products have a limited profitable life. This unit will give you a complete picture of what happens from the time a new product is introduced… Read More »The Product Life Cycle Concept and Marketing Mix at Different Stages

Every profession has its own guiding principles that help to achieve its set goals; marketing is not an exception. These philosophies are the bases upon which marketing activities revolved. Successful… Read More »Marketing Management Philosophies and Concepts

The following are some of the functions of retailers in the marketing of goods: Estimate the probable demands of the consumers for various types of goods. Ascertain various types of… Read More »Functions and Types of Retailers in the Marketing of Goods

Today, we shall be discussing about the basic concepts underlying marketing and we shall be looking at a number of issues below. 1. Needs The most basic concept underlying marketing… Read More »Basic Concepts Underlying Marketing

Today, we will examine various approaches in the study of marketing. Each discipline has its own approach-in terms of the modus operandi for studying it and marketing is not an… Read More »Approaches to the Study of Marketing

Here, suffice it to say that the role of marketing cannot be over emphasized. Let us look at the following. The first role is that it stimulates potential aggregate demand,… Read More »The Role of Marketing in Business

Here, suffice it to say that the role of marketing cannot be over emphasized. Let us look at the following. The first role is that it stimulates potential aggregate demand,… Read More »The Role of Marketing in Business

Retailing includes all the marketing activities done by traders to satiate the consumers’ demands while making profits. It involves selling goods or services directly to final consumers for their personal… Read More »The Role of Retailers in the Marketing of Goods

Marketing develops as the society and its economic activities develop as well. Also, the need for marketing arises and grows as the society moves from an economy of agriculture and… Read More »The Evolution of Marketing

Marketing develops as the society and its economic activities develop as well. Also, the need for marketing arises and grows as the society moves from an economy of agriculture and… Read More »The Evolution of Marketing

Merchants Wholesalers  Independently owned businesses that take title to the merchandise they handled. In different trades, they are called different names, such as Jobbers, distributors, or mill supply houses. They… Read More »Classes of Wholesalers in Marketing

Marketing, Business, exchange, transaction, services

Let us eliminate the middlemen in marketing because middlemen make all the “profits”, are cries that have been echoed by consumers, business people, and legislators over the years. These complaints… Read More »The Role of Middlemen in Marketing

If somebody asked you what is the most crucial aspect of business to focus on to ensure success, what would you say?Some would choose Sales. Some would say Marketing. Many would claim it’s Leadership. Others believe it’s Systems. More than a few would be adamant that the most important element is financial acumen.I don’t disagree…