Streaming giant Netflix has launched a mobile plan across 43 nations in sub-Saharan Africa, including Nigeria.
The mobile plan was introduced on 29th June 2021 and has a unique ‘Partial Play Download’ feature that allows users to stream their favourite titles before any download is complete.
The mobile plan is a 50-60 percent reduction in the price of the basic offering of the platform and is available to users in Nigeria from N1,200 per month alongside other plans (namely basic, standard, and premium.
With the ‘Partial Play Download’ feature, Netflix has eliminated the issue of prohibited access to titles that are not fully downloaded.
The new development comes following research by the streaming platform which revealed that the African market is most popular for downloading titles, making the recent feature apt for the market.
The ‘Partial Play Download’ feature will enable users to save time as they will no longer have to wait more than ten minutes for complete downloads before watching their preferred content.
Furthermore, the feature will save cost because users in the African continent have transitioned to using offline viewing after cellular data prices soared in markets.
Users with the mobile plan still have access to all available Netflix titles and commenting on the innovative move, Keela Robinson, VP of Product Innovation at Netflix, said:
“We always want to make it easier for members to access their favorite series or movies regardless of language, device, connectivity, or location. So partial downloading is now available on Android phones and tablets.”
Additionally, she shared that “We’ll begin testing on iOS in the coming months. That’s the download on Netflix’s latest improvement – for now.”
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