There are two popular types of discounts: Quantity discounts Cash Discounts. Quantity Discounts Quantity discounts are price reductions related to the quantities purchased. Quantity discounts may be related to the… Read More »Nature and Use of Price Discounts in Marketing
Since risks are unavoidable and usually unpleasant, most businessmen and individuals, as much as possible, want to avoid or find a way of reducing the impact of their consequences. This… Read More »Methods of Handling Marketing Risks
Since risks are unavoidable and usually unpleasant, most businessmen and individuals, as much as possible, want to avoid or find a way of reducing the impact of their consequences. This… Read More »Methods of Handling Marketing Risks
The special nature of services stems from several distinctive characteristics. These characteristics, not only create special marketing challenges and opportunities, but they often result in marketing programs that are substantially… Read More »Characteristics of Services
Sensitivity to the pricing or price change will vary from consumer to consumer. In a particular situation, the behavior of one individual may not be the same as that of… Read More »Consumer Psychology and Pricing
The desire of producers/manufacturers is to produce as many goods as possible or render services as deemed necessary. These goods produced need to be disseminated by professionals to end users.… Read More »Promotion and Reasons for Promotion
Before a marketer fixes a price, he should keep in mind certain basic considerations. The pricing policy he adopts is closely related to his other policies, like production programs, advertising… Read More »Objectives of Pricing Policy in Marketing
A lot of people are yet to understand the unique characteristics attached with advertising their business (es) online, that is why it is going to be our topic today. According… Read More »Unique Benefits of Advertising your Business
A clear explanation cannot be given for the widespread use of full–cost pricing, as firms vary greatly in size, product characteristics, and product range, and face varying degrees of competition… Read More »Explanation for the widespread use of Full–cost Pricing
Consumer markets can be segmented through a single variable or a combination of variables. However, it should be noted that the segmentation of consumer markets varies from company to company… Read More »Basis of Segmenting Business/Consumer Markets
Consumer markets can be segmented through a single variable or a combination of variables. However, it should be noted that the segmentation of consumer markets varies from company to company… Read More »Basis of Segmenting Business/Consumer Markets
After discussing the various considerations affecting pricing policies, it would be useful to discuss the alternative pricing methods most commonly used. These methods are: Cost–plus or Full–cost pricing Pricing for… Read More »Pricing Methods in Marketing
Consumers or customers are regarded as the pillar of any business activity. Their presence in any business activity improves the economic activities and standard of living of the people. Sometimes,… Read More »Meaning and the Scope of Consumerism
Consumers or customers are regarded as the pillar of any business activity. Their presence in any business activity improves the economic activities and standard of living of the people. Sometimes,… Read More »Meaning and the Scope of Consumerism
The task of developing a total marketing program in a service industry is often uniquely challenging thus, the following elements are crucial: 1. Market Analysis Market analysis is, essentially, the… Read More »Tasks Involved in Developing Service Marketing
These factors are briefly explained below: 1) Availability of Funds Regardless of what may be the most desirable promotion mix, the amount of money available for promotion is the real… Read More »Factors Influencing Promotion Mix
These factors are briefly explained below: 1) Availability of Funds Regardless of what may be the most desirable promotion mix, the amount of money available for promotion is the real… Read More »Factors Influencing Promotion Mix
These factors are briefly explained below: 1) Availability of Funds Regardless of what may be the most desirable promotion mix, the amount of money available for promotion is the real… Read More »Factors Influencing Promotion Mix
Price is an important element of the marketing mix. It can be used as a strategic marketing variable to meet competition. It is also a direct source of revenue for… Read More »Determinants of Pricing in Marketing
The promotion mix is the assortment of communication tools employed by marketing professionals to sell their goods and services. The right promotion mix will depend on the marketing activities that… Read More »The Promotion Mix and Forms of Advertising
There is a long history of legal concerns surrounding labels, packaging, and general products. In 1914, the US Federal Trade Commission Act held that false, misleading, or deceptive labels or… Read More »Legal Consideration for Labelling
Knowing how to scale your business is like taking the small plant you’ve been nurturing in your backyard and helping it grow into a flourishing garden. It’s about making your… Read More »How to Scale Your Business: A Comprehensive Guide
The market consists of buyers with varied needs, wants, and purchasing power. Besides, sellers do not specialize in the same goods or services; rather they handle various goods and services.… Read More »Market Segmentation and Benefits of Market Segmentation
In the ever-evolving landscape of business, challenges are like the unexpected bumps on a winding road. They can appear at any time, in any form, and to anyone, whether you’re… Read More »How to Deal with Business Challenges: Strategies for Success