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The conditions for effective market segmentation are: 1) Measurable: There must be some ways of measuring the size and purchasing power of the segments. 2) Accessible: The firm (Bank) should… Read More »Characteristics of Effective Market Segmentation

Three strategic options are open to marketers indeed organizations, in choosing markets and products to use in serving the markets. These are mass marketing/undifferentiated marketing, product variety/product differentiation marketing, and… Read More »Service Market Segmentation Strategy

Products of the financial services industry are intangible and therefore cannot decay, deteriorate, depreciate or form. Financial services cannot be inventoried just as physical goods can. Prices of financial services… Read More »Features of Financial Services and Conditions for Effective Entrepreneurial Marketing

These are services being rendered by financial institutions such as Banks, Insurance Companies, Finance Houses, Pension Funds, Stock dealers and brokers, etc. Financial institutions most especially banks are economic growth… Read More »Meaning of Financial Services and Categorization of Financial Institutions

Here’s a complete guide on how to produce liquid soap. Hydrometer or limos paper should be used to test the acidity of the solution which is normally caused by caustic… Read More »How to Produce Liquid Soap

Market segmentation is defined as the subdivision of a market into a homogeneous subset of the customers, where any subset may conceivably be selected as a market target to be… Read More »Definition and Meaning of Market Segmentation

Denso (2004) says a partnership is an association of two to twenty persons carrying on a business in common with the view of making a profit. The partners contribute both… Read More »Features and Advantages of Partnership as a Kind of Business

Time Management is very essential in everyone’s one. We all have 24-hours in a day. But, why does it seem that some people are able to get the most out… Read More »8 Time Management Tips you need to be Successful

A sole trader kind of business simply shows that it involves a business run by a single person; sole trading business is common in our environment. This article will see… Read More »Features and Advantages of Sole Trader (Sole proprietorship) as a Kind of Business

Financial services are the economic services providers by the financial industry, which encompasses a broad range of organizations that manage money, including credit unions, banks credit card companies, insurance companies,… Read More »Fundamental Concepts and Principles of Entrepreneurial Marketing

The following skills are demanded of market professionals: Above all, a marketing professional must master the art of persuasion (influencing and negotiating) and be patient, passionate and able to persevere… Read More »Sales Force Management Skills and Basic Marketing Process

A marketing framework is a visual representation or logical flow of your marketing plan. It contains several components that work together as a whole to bring your marketing vision to… Read More »The Conceptual Framework of Marketing

1) Consumer markets: Marketing goods and Services of mass conception. 2) Business Markets: Marketing goods and services which are used by the business to make other products and services. 3)… Read More »The Various Types of Markets and Core Functions of Marketing

Entities that are Generally Marketed include; 1) Goods: Any physical product 2) Services: All professional services provided by professionals or organizations 3) Events: Trade shows, contracts, sports, etc. 4) Organizations:… Read More »Generally Marketed Entities and Distinction between Products and Services

Marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. Marketing activities are numerous… Read More »Definition and Meaning of Marketing

Developing a Small Business Framework various researchers over the years have developed models for examining businesses each uses business size as one dimension and company maturity or the stage of… Read More »5 Stages of Business Growth and Proper Business Control

Consumer behavior consists of activities/process followed in making any buying decision of goods as well as a service. In recent time service (holiday, travel, etc.), decisions are forming large part… Read More »Meaning, Determinants and Importance of Consumer Behavior

Wilkson et al (1994) see a functional manager as responsible only for a single area of activity, such as production, finance or personnel. A general manager, by contrast, is responsible… Read More »Scope of Management: Evolution and Theories