Like any other discipline or course, accounting did not evolve suddenly, but the beginning of accounting was stewardship, where a person is employed on someone else’s property and the employee… Read More »The Scope and Five (5) Natures of Accounting
The nature of the products-intangibility makes it imperative that marketing techniques be used to inform or tell customers exactly what they are buying and what range of the services are… Read More »Need for Marketing in the Financial Service Industry
Your skills are those qualities that makes you unique and differentiates us all from each other of which it can be used as a side hustle and monetized if properly… Read More »8 Steps on How to Turn Your Skills into a Lucrative Side Hustle
The conditions for effective market segmentation are: 1) Measurable: There must be some ways of measuring the size and purchasing power of the segments. 2) Accessible: The firm (Bank) should… Read More »Characteristics of Effective Market Segmentation
Three strategic options are open to marketers indeed organizations, in choosing markets and products to use in serving the markets. These are mass marketing/undifferentiated marketing, product variety/product differentiation marketing, and… Read More »Service Market Segmentation Strategy
Products of the financial services industry are intangible and therefore cannot decay, deteriorate, depreciate or form. Financial services cannot be inventoried just as physical goods can. Prices of financial services… Read More »Features of Financial Services and Conditions for Effective Entrepreneurial Marketing
These are services being rendered by financial institutions such as Banks, Insurance Companies, Finance Houses, Pension Funds, Stock dealers and brokers, etc. Financial institutions most especially banks are economic growth… Read More »Meaning of Financial Services and Categorization of Financial Institutions
Here’s a complete guide on how to produce liquid soap. Hydrometer or limos paper should be used to test the acidity of the solution which is normally caused by caustic… Read More »How to Produce Liquid Soap
Market segmentation is defined as the subdivision of a market into a homogeneous subset of the customers, where any subset may conceivably be selected as a market target to be… Read More »Definition and Meaning of Market Segmentation
Denso (2004) says a partnership is an association of two to twenty persons carrying on a business in common with the view of making a profit. The partners contribute both… Read More »Features and Advantages of Partnership as a Kind of Business
Time Management is very essential in everyone’s one. We all have 24-hours in a day. But, why does it seem that some people are able to get the most out… Read More »8 Time Management Tips you need to be Successful
A sole trader kind of business simply shows that it involves a business run by a single person; sole trading business is common in our environment. This article will see… Read More »Features and Advantages of Sole Trader (Sole proprietorship) as a Kind of Business
Financial services are the economic services providers by the financial industry, which encompasses a broad range of organizations that manage money, including credit unions, banks credit card companies, insurance companies,… Read More »Fundamental Concepts and Principles of Entrepreneurial Marketing
The following skills are demanded of market professionals: Above all, a marketing professional must master the art of persuasion (influencing and negotiating) and be patient, passionate and able to persevere… Read More »Sales Force Management Skills and Basic Marketing Process
A marketing framework is a visual representation or logical flow of your marketing plan. It contains several components that work together as a whole to bring your marketing vision to… Read More »The Conceptual Framework of Marketing
1) Consumer markets: Marketing goods and Services of mass conception. 2) Business Markets: Marketing goods and services which are used by the business to make other products and services. 3)… Read More »The Various Types of Markets and Core Functions of Marketing
Entities that are Generally Marketed include; 1) Goods: Any physical product 2) Services: All professional services provided by professionals or organizations 3) Events: Trade shows, contracts, sports, etc. 4) Organizations:… Read More »Generally Marketed Entities and Distinction between Products and Services
Marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. Marketing activities are numerous… Read More »Definition and Meaning of Marketing
Developing a Small Business Framework various researchers over the years have developed models for examining businesses each uses business size as one dimension and company maturity or the stage of… Read More »5 Stages of Business Growth and Proper Business Control
Consumer behavior consists of activities/process followed in making any buying decision of goods as well as a service. In recent time service (holiday, travel, etc.), decisions are forming large part… Read More »Meaning, Determinants and Importance of Consumer Behavior
Wilkson et al (1994) see a functional manager as responsible only for a single area of activity, such as production, finance or personnel. A general manager, by contrast, is responsible… Read More »Scope of Management: Evolution and Theories
Dictionary of management, by Hartzell (2006) says this about Business Administration and Management. The terms management and administration have been used by different management authorities in a manner that sometimes… Read More »Differences between Business Administration and Management
Traditionally printed marketing was the whole sole method of conveying the messages to the consumers. However, in recent times, Emails, SMS, Blogs, Television and company websites have become the trendy… Read More »Meaning and Process of Marketing Communications
There are so many ways to promote your business on Facebook and get optimum result through the advertisement. Meanwhile, in case you still find it difficult to know where to… Read More »FaceBook: How to Advertise your Business on FaceBook for Better Results