The internal, controllable variable of a company- known as 4ps of marketing or marketing mix are variables which marketers used to achieve business corporate goals. They are referred to as… Read More »Internal Marketing Environment
Saving We all have good intentions when it comes to saving money, right? We tell ourselves we’ll start saving once we reach a certain milestone, like when we hit a specific age, get a raise, or when Jimmy (finally) moves out of the basement.But in reality, you’ll only start saving money when you develop healthy money habits…
Three environmental variables are directly a part of a company’s marketing system, but external to the company. These are the firm’s market, suppliers, and marketing intermediaries. They are also classified… Read More »Micro Environmental Variables in Marketing System
Marketing environment is a very important element that must be critically studied and evaluated before undertaking any business. The environment where the business is situated along with other factors determines… Read More »The External Marketing Environment
Product Life Cycle – Most products have a limited profitable life. This unit will give you a complete picture of what happens from the time a new product is introduced… Read More »The Product Life Cycle Concept and Marketing Mix at Different Stages
Every profession has its own guiding principles that help to achieve its set goals; marketing is not an exception. These philosophies are the bases upon which marketing activities revolved. Successful… Read More »Marketing Management Philosophies and Concepts
The following are some of the functions of retailers in the marketing of goods: Estimate the probable demands of the consumers for various types of goods. Ascertain various types of… Read More »Functions and Types of Retailers in the Marketing of Goods
Today, we shall be discussing about the basic concepts underlying marketing and we shall be looking at a number of issues below. 1. Needs The most basic concept underlying marketing… Read More »Basic Concepts Underlying Marketing
Today, we will examine various approaches in the study of marketing. Each discipline has its own approach-in terms of the modus operandi for studying it and marketing is not an… Read More »Approaches to the Study of Marketing
Here, suffice it to say that the role of marketing cannot be over emphasized. Let us look at the following. The first role is that it stimulates potential aggregate demand,… Read More »The Role of Marketing in Business
Here, suffice it to say that the role of marketing cannot be over emphasized. Let us look at the following. The first role is that it stimulates potential aggregate demand,… Read More »The Role of Marketing in Business
Retailing includes all the marketing activities done by traders to satiate the consumers’ demands while making profits. It involves selling goods or services directly to final consumers for their personal… Read More »The Role of Retailers in the Marketing of Goods
Marketing develops as the society and its economic activities develop as well. Also, the need for marketing arises and grows as the society moves from an economy of agriculture and… Read More »The Evolution of Marketing
Marketing develops as the society and its economic activities develop as well. Also, the need for marketing arises and grows as the society moves from an economy of agriculture and… Read More »The Evolution of Marketing
Merchants Wholesalers Independently owned businesses that take title to the merchandise they handled. In different trades, they are called different names, such as Jobbers, distributors, or mill supply houses. They… Read More »Classes of Wholesalers in Marketing
Let us eliminate the middlemen in marketing because middlemen make all the “profits”, are cries that have been echoed by consumers, business people, and legislators over the years. These complaints… Read More »The Role of Middlemen in Marketing
If somebody asked you what is the most crucial aspect of business to focus on to ensure success, what would you say?Some would choose Sales. Some would say Marketing. Many would claim it’s Leadership. Others believe it’s Systems. More than a few would be adamant that the most important element is financial acumen.I don’t disagree…
Producers/manufacturers must decide on the best way to store, handle and move their products and services so they can be available to customers at the right time and place. Producers… Read More »Guide to Proper Physical Products & Services Distribution Tasks
Small business owners generally love the word “growth” since when used in relation to a business, it usually means success. A growing business is a thriving business, or so most people believe. Unfortunately, many small business owners discover the hard way that business growth may result in problems if your business isn’t equipped to handle…
Small business owners generally love the word “growth” since when used in relation to a business, it usually means success. A growing business is a thriving business, or so most people believe. Unfortunately, many small business owners discover the hard way that business growth may result in problems if your business isn’t equipped to handle…
If you are among the people searching for relevant information regarding how to invest in cryptocurrency then this article is for you as we will be discussing about the 5… Read More »How to Invest in Cryptocurrency Using 5 Easy Steps
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Below is the importance of channels of distribution and the procedures for selecting an appropriate channel: The Importance of Channels of Distribution The importance of channels of distribution is summarized… Read More »The Importance of Channels of Distribution and Selecting an Appropriate Channel