As a business owner that wants a business growth, you need to make crucial decisions on many issues that may have a significant impact on your business. These may include product development strategy, marketing strategy, market expansion, people to hire, and business growth.
The quality of your thinking that influences such decisions can have a significant impact on your company’s growth and its future.
Brands can get immediate ROI from usability testing by looking for changes that don’t require a lot of effort but can result in a big payoff. While different brands have different customers with different needs and wants, there are a few universal truths that most companies can earn traction with:
1. Define your Business goals and your user’s goals.
Many websites start with good intentions, but over time, business goals and multiple stakeholders start to add too much content, too many features, and overwhelming promotions that clutter and distract from the end goal in mind.
The easiest win is to start with a task analysis to determine exactly what your users are coming to your site to do and what you want your users to do to positively impact your business’s metrics.
Use these key tasks and goals as a filter to help you prioritize changes to your website or web application.
2. Create a layout that’s easy to follow.
A weak search function can send visitors fleeing; if a quick search didn’t result in anything remotely resembling their search terms, they assume the company doesn’t have anything to offer. The same applies to site architecture or organization that’s unclear. People who don’t naturally gravitate to the search bar are certainly looking for menus, and buried subcategories can result in frustration.
A little card sorting can help a team determine how people approach its site and resolve some long-standing arguments, like whether to use a hamburger menu.
Those who don’t focus on tactical things tend to fail. Don’t be sensitive! You shouldn’t be passive as well. Business is an ongoing endeavor that requires your full focus, concentration, and attention. If you take your focus off for a little while, it starts sliding quickly.
You can’t be casual too. I have never seen anyone in business being casual. You can’t be casual and think of making money. Many people who may tell you to sit back and create passive income.
Actually, they themselves don’t do so, they work very hard. Sometimes as an employee, you strive to survive; but in business, you strive to thrive. That’s the difference!
You’re creating an impact; you are leveraging your income, tools, networking, etc. Even if you aren’t working directly in your business, that doesn’t mean it doesn’t require your focus.
In business, bad things happen. If you are oversensitive, people may lie, take advantage of your time and waste your time. You can’t be sensitive about it. It’s all a part of the business.
3. Offer visual cues to keep users active.
Marsico says that visual cues help users determine what’s next or where they need to go. A national retailer, for example, had its new user interface tested, particularly its homepage with the popular design trend of utilizing a large product hero and lifestyle image. Usability test results showed visitors didn’t realize there was more content below the image, which created a “false bottom.”
Usability testing impacts every business and will more strongly influence how brands are perceived. Investing in research and testing can help leaders determine what motivates their customers and how they can better engage them, creating positive relationships that will keep those customers coming back for more.
4. Don’t Just Focus On Tactical Stuff
Many people are addicted to the tactical stuff. They look for the steps, checklists, etc. but it does not work to make you a successful entrepreneur. In business, one of the key skills is your thinking.
You have to understand the macro before you work in the micro. You have to understand the bigger picture before focusing on the smaller one.
So, you must have this ability to think big. You should have context before going for content. That explains a few things that may not look relevant on the surface, but they are.
Thinking big also helps you explore ways to speed up your entrepreneurial success. At some point, they make sense to you and contribute to the growth definition.