Knowing how to start a business in Kenya opens up a world of opportunities in East Africa. Kenya, a country known for its breathtaking landscapes and vibrant culture, is also… Read More »How to Start a Business in Kenya

Welcome to the world of small business accounts where numbers meet the heart of your enterprise. Whether you’re just starting your own business or looking to improve your financial know-how,… Read More »Small Business Accounts: A Step-by-Step Guide

Welcome to the world of cleaning business for dummies. If you’ve ever dreamed of starting your own business but weren’t sure where to begin, or if you’re already in the… Read More »Cleaning Business for Dummies: A Step-by-Step Guide

In today’s fast-paced and dynamic business landscape, possessing a strong knowledge on business acumen for dummies is no longer a luxury; it’s a necessity. The world of commerce has evolved… Read More »How to Leverage Business Acumen for Dummies

The consumer movement is not a present-day activity; it existed before 1900. However, the modern-day movement has been more pronounced because there is more disposable income, and also because the… Read More »Factors Contributing to the Rise of Consumer Movements

There are two popular types of discounts: Quantity discounts Cash Discounts. Quantity Discounts Quantity discounts are price reductions related to the quantities purchased. Quantity discounts may be related to the… Read More »Nature and Use of Price Discounts in Marketing

Since risks are unavoidable and usually unpleasant, most businessmen and individuals, as much as possible, want to avoid or find a way of reducing the impact of their consequences. This… Read More »Methods of Handling Marketing Risks

Since risks are unavoidable and usually unpleasant, most businessmen and individuals, as much as possible, want to avoid or find a way of reducing the impact of their consequences. This… Read More »Methods of Handling Marketing Risks

The special nature of services stems from several distinctive characteristics. These characteristics, not only create special marketing challenges and opportunities, but they often result in marketing programs that are substantially… Read More »Characteristics of Services

Sensitivity to the pricing or price change will vary from consumer to consumer. In a particular situation, the behavior of one individual may not be the same as that of… Read More »Consumer Psychology and Pricing

The desire of producers/manufacturers is to produce as many goods as possible or render services as deemed necessary. These goods produced need to be disseminated by professionals to end users.… Read More »Promotion and Reasons for Promotion

Before a marketer fixes a price, he should keep in mind certain basic considerations. The pricing policy he adopts is closely related to his other policies, like production programs, advertising… Read More »Objectives of Pricing Policy in Marketing

A lot of people are yet to understand the unique characteristics attached with advertising their business (es) online, that is why it is going to be our topic today. According… Read More »Unique Benefits of Advertising your Business

A clear explanation cannot be given for the widespread use of full–cost pricing, as firms vary greatly in size, product characteristics, and product range, and face varying degrees of competition… Read More »Explanation for the widespread use of Full–cost Pricing

Consumer markets can be segmented through a single variable or a combination of variables. However, it should be noted that the segmentation of consumer markets varies from company to company… Read More »Basis of Segmenting Business/Consumer Markets

Consumer markets can be segmented through a single variable or a combination of variables. However, it should be noted that the segmentation of consumer markets varies from company to company… Read More »Basis of Segmenting Business/Consumer Markets

After discussing the various considerations affecting pricing policies, it would be useful to discuss the alternative pricing methods most commonly used. These methods are: Cost–plus or Full–cost pricing Pricing for… Read More »Pricing Methods in Marketing

Consumers or customers are regarded as the pillar of any business activity. Their presence in any business activity improves the economic activities and standard of living of the people. Sometimes,… Read More »Meaning and the Scope of Consumerism

Consumers or customers are regarded as the pillar of any business activity. Their presence in any business activity improves the economic activities and standard of living of the people. Sometimes,… Read More »Meaning and the Scope of Consumerism

The task of developing a total marketing program in a service industry is often uniquely challenging thus, the following elements are crucial: 1. Market Analysis Market analysis is, essentially, the… Read More »Tasks Involved in Developing Service Marketing