The special nature of services stems from several distinctive characteristics. These characteristics, not only create special marketing challenges and opportunities, but they often result in marketing programs that are substantially… Read More »Characteristics of Services
Sensitivity to the pricing or price change will vary from consumer to consumer. In a particular situation, the behavior of one individual may not be the same as that of… Read More »Consumer Psychology and Pricing
The desire of producers/manufacturers is to produce as many goods as possible or render services as deemed necessary. These goods produced need to be disseminated by professionals to end users.… Read More »Promotion and Reasons for Promotion
Before a marketer fixes a price, he should keep in mind certain basic considerations. The pricing policy he adopts is closely related to his other policies, like production programs, advertising… Read More »Objectives of Pricing Policy in Marketing
A lot of people are yet to understand the unique characteristics attached with advertising their business (es) online, that is why it is going to be our topic today. According… Read More »Unique Benefits of Advertising your Business
A clear explanation cannot be given for the widespread use of full–cost pricing, as firms vary greatly in size, product characteristics, and product range, and face varying degrees of competition… Read More »Explanation for the widespread use of Full–cost Pricing
Consumer markets can be segmented through a single variable or a combination of variables. However, it should be noted that the segmentation of consumer markets varies from company to company… Read More »Basis of Segmenting Business/Consumer Markets
Consumer markets can be segmented through a single variable or a combination of variables. However, it should be noted that the segmentation of consumer markets varies from company to company… Read More »Basis of Segmenting Business/Consumer Markets
After discussing the various considerations affecting pricing policies, it would be useful to discuss the alternative pricing methods most commonly used. These methods are: Cost–plus or Full–cost pricing Pricing for… Read More »Pricing Methods in Marketing
Pimple patches, also known as acne patches or zit stickers, are innovative skincare products designed to target and treat pimples, blemishes, and acne breakouts. These transparent, adhesive patches adhere to… Read More »DIY Pimple Patch: A Step-by-Step Guide
Consumers or customers are regarded as the pillar of any business activity. Their presence in any business activity improves the economic activities and standard of living of the people. Sometimes,… Read More »Meaning and the Scope of Consumerism
Consumers or customers are regarded as the pillar of any business activity. Their presence in any business activity improves the economic activities and standard of living of the people. Sometimes,… Read More »Meaning and the Scope of Consumerism
The English word “shea” comes from s’í, the tree’s name in Bambara. It is known by many local names, such as kpakahili in the Dagbani language, taama in the Wali… Read More »4 Amazing Health Benefits of Shear Butter
The task of developing a total marketing program in a service industry is often uniquely challenging thus, the following elements are crucial: 1. Market Analysis Market analysis is, essentially, the… Read More »Tasks Involved in Developing Service Marketing
Wolf spiders, members of the Lycosidae family, are a fascinating group of arachnids known for their intriguing characteristics and unique hunting methods. In this article, we will delve into the… Read More »All You Need to Know About Wolf Spiders
As we increasingly seek immersive entertainment experiences within the comfort of our own homes, the concept of the home theater has captured our imaginations. But what exactly is the fascination… Read More »Everything You Need to Know About Home Theater
In this guide, we’ll explore the benefits of fencing your house yourself, the significance of planning and preparation, and provide you with a step-by-step roadmap for creating the fence of… Read More »DIY Fencing: A Step-by-Step Guide
Electrical safety should be a top priority for every homeowner, tenant, and DIY enthusiast. So as a content writer, I took time to come up with this article, which by… Read More »How to Troubleshoot Common Electrical Issues
Car seats most especially Chicco Car Seats play a crucial role in ensuring the safety of children while traveling in a vehicle. Motor vehicle accidents are a leading cause of… Read More »Why Chicco Car Seats are a Must-Have for Your Child
Are you ready to embark on a tantalizing journey for your taste buds with Cran-Grape Juice!? Get ready to savor the perfect blend of two distinct flavors in one refreshing… Read More »Cran-Grape Juice and its Hidden Powers
The health benefits of green grapes are unimaginable and amazing. Green grapes are nutritional berries with a sweet-sour taste. Green grapes can also be referred to as white grapes. There are other… Read More »12 Health Benefits of Green Grapes (White Grapes)
These factors are briefly explained below: 1) Availability of Funds Regardless of what may be the most desirable promotion mix, the amount of money available for promotion is the real… Read More »Factors Influencing Promotion Mix
These factors are briefly explained below: 1) Availability of Funds Regardless of what may be the most desirable promotion mix, the amount of money available for promotion is the real… Read More »Factors Influencing Promotion Mix
These factors are briefly explained below: 1) Availability of Funds Regardless of what may be the most desirable promotion mix, the amount of money available for promotion is the real… Read More »Factors Influencing Promotion Mix