Product Concept Development and Evaluation
When a product idea is revolutionary, the concept itself must be tested. For example, people talk about ‘battery-driven cars’ to...
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Business
New Product Development Strategy and Generation of New Product Ideas
As you must have realized by now, it is crucial to have a strategy for developing new products. Many products...
The Product Life Cycle Concept and Marketing Mix at Different Stages
Product Life Cycle - Most products have a limited profitable life. This unit will give you a complete picture of...
Functions and Types of Retailers in the Marketing of Goods
The following are some of the functions of retailers in the marketing of goods: Estimate the probable demands of the...
The Role of Retailers in the Marketing of Goods
Retailing includes all the marketing activities done by traders to satiate the consumers’ demands while making profits. It involves selling...
Classes of Wholesalers in Marketing
Merchants Wholesalers Independently owned businesses that take title to the merchandise they handled. In different trades, they are called different...
The Role of Middlemen in Marketing
Let us eliminate the middlemen in marketing because middlemen make all the “profits”, are cries that have been echoed by...
Guide to Proper Physical Products & Services Distribution Tasks
Producers/manufacturers must decide on the best way to store, handle and move their products and services so they can be...
The Importance of Channels of Distribution and Selecting an Appropriate Channel
Below is the importance of channels of distribution and the procedures for selecting an appropriate channel: The Importance of Channels...
Types of Marketing Channels
Marketing channels are described by the levels involved. Each layer of middlemen that performs some work in bringing the product...
Channels of Distribution and Types of Marketing Channels
Placing goods and services where they are required and when they are wanted is the area of concern of this...
Characteristics and Marketing Strategies for Consumer and Industrial Products
The higher the demand for the final item, the higher the need for industrial goods, and vice versa. The demand...
The Different Classification of Products
Generally, products are of two types: consumer products and industrial products. Consumer Products Consumer goods are those used by ultimate...
Definition of Products and the Different Product Levels
Businesses are set up to produce. These products are sold to members of society for money. Goods consist of items...
What You Should Know About SWOT Analysis
In order to ensure the success of an enterprise, the management must take a careful look at the marketing environment....
How to Upscale Your Sales With Google My Business
Google My Business is a free tool provided by Google that can help businesses to manage their online presence on...
Composition and Functioning of the Marketing Environment
In the marketing environment, the economy and businesses of a country are affected by things that happen throughout the world....
The Functions of Proper Marketing
Marketing functions are namely merchandising function, physical distribution, and auxiliary function. Merchandising Function Product Planning and Development Product planning begins...
The Evolution of Marketing
Marketing develops as a society as its economic activities develop. Over the years, the economy has transitioned from one based...
Relationship Marketing Process and Approaches to the Study of Marketing
Relationship marketing is a process of creating, maintaining, and enhancing strong value-laden relationships with customers and other stockholders. Markets A...
Basic Concepts Underlying Marketing
The following are the basic concepts underlying marketing; Needs The most basic concept underlying marketing is that of human needs....
Definition and Introduction to Proper Marketing
The marketing process matches the firm’s offer and the customer’s need in such a way that both benefit one in...
Top 5 Best Influencer Marketing Platforms To Boost Your Brand And Increase Sales
Influencer marketing platforms provide assistance to make managing and collaborating with influencers easier for agencies and companies. A software program...
4 P’s Mix Marketing Guide
Mix marketing - Experts developed the concept of the marketing mix to address the aforementioned problem, but depending on how...
Online Marketing – Successful Lead Generation Strategy
The process of captivating and enticing your target audience to the point where they want to provide you with their...
How To Setup A Digital Network Marketing Agency
The network marketing business model relies on the sale of a good or service from person to person. It entails...
Comprehensive Content Marketing Guide
Content marketing doesn't advertise things or even your brand, in contrary to traditional marketing. The purpose of content marketing is...
