Goal Setting – 5 Golden Rules to Set for Success
Have you thought about what you want to be doing in five years' time? Are you clear about what your...
Business
Business
Financial Statements – All You Need to Know About
Knowing how to work with the numbers in a company's financial statements is an essential skill for stock investors. The...
The 5 Types of Financial Statements
Financial Statements are the reports that provide the detail of the entity’s financial information including assets, liabilities, equities, incomes and...
5 Top Most Profitable Jobs in Nigeria
With the increasing rate of economic recession in the country, there is no doubt that there are certain jobs in...
5 Top Soft Skills to make you more Marketable for Jobs
Getting a nice and well-paid job after school in any part of the world is the dream of every graduate...
How to Get Rid of Crickets in Houses
House crickets measure 16 to 22 mm in length. Field crickets can grow to measure more than 2.5 cm in...
Meaning, Types and Factors of Production
Understanding the meaning, types and factors of production is very necessary for any business as it aids your decision making...
27 Most Successful Small Town Business Ideas
If you want to start a business, but are having a hard time narrowing your list down to a single,...
Key Ways You Can Produce Your Best Work to Earn More
Productivity is highly required with every work you do and it is every workers dream to be productive from whatever...
6 Major Ways to Grow Your Business Within a Short Time
So you have a business and business is good. Now how do you make it better? The best businesses are...
Water Business – Complete Beginners Guide
Water business especially clean water service has become a very lucrative business idea for people who are interested in the...
Top Finance Companies to Get a Loan – Mariner Finance, Nissan Finance, Snap Finance, etc.
(1) Mariner Finance Mariner Finance is a company that specializes in offering loans to all kinds of applicants. They are...
Problems of Conducting Marketing Research
The biggest problem confronting anyone who sets out to conduct research is the meager secondary data. The census which contains...
Business Economics and Corporate Research Guide
Studies of Business Trends: These are to determine industries with growth potential and those facing a stagnant future.Pricing Studies: These are to...
Applications of Marketing Research, Sales, and Market Analysis
The broad areas of application of marketing research are sales and market analysis, product research, advertising, business economics, corporate research,...
Summarizing the Data in Marketing Research
The first step in summarizing the data is tabulation. Individual observations or data are placed in a suitable classification in...
Research Instrument and Data Analysis
In the observation method, the researcher may use a camera, tape recorder, or daily sheet (a sheet in which the...
Marketing Research Procedure and Research Design
Marketing research is undertaken in order to improve the understanding of a marketing situation or problem and consequently improve the...
The Context of Marketing Decisions and Scope of Marketing Research
In the area of marketing, much of the information required for decision-making exists outside the firm e.g. information on why...
Definition and Purpose of Marketing Research
As a manager, you are making decisions all the time. It is your responsibility to reduce the risk associated with...
Sales Promotion Objectives and Methods
As a powerful method of sales promotion with the capability to complement and supplement the advertising function of marketing, sales...
The Sales Promotion Method and Why Rapid Growth?
Of all the methods of promotion that constitute the promotion mix, sales promotion is the only method that makes use...
Steps in the Selling Process in Marketing
Up to this point, we have been discussing the role of personal selling and the degree of creativity required in...
Different Types of Selling Jobs and Defining the Salesperson’s Job
From the foregoing discussion, we understand that while sales as a function have a common purpose which is to effect...
Role of Personal Selling Process in Marketing
In contrast to advertising and publicity, which use impersonal methods of communication, personal selling makes use of direct personal communications...
Publicity, Uses, and Measuring Effectiveness of Publicity in Marketing
Publicity and public relations have a lot in common. In fact, publicity is one of the tools of public relations....
