Classes of Wholesalers in Marketing
Merchants Wholesalers Independently owned businesses that take title to the merchandise they handled. In different trades, they are called different...
Business
The Role of Middlemen in Marketing
Let us eliminate the middlemen in marketing because middlemen make all the “profits”, are cries that have been echoed by...
Guide to Proper Physical Products & Services Distribution Tasks
Producers/manufacturers must decide on the best way to store, handle and move their products and services so they can be...
The Importance of Channels of Distribution and Selecting an Appropriate Channel
Below is the importance of channels of distribution and the procedures for selecting an appropriate channel: The Importance of Channels...
Types of Marketing Channels
Marketing channels are described by the levels involved. Each layer of middlemen that performs some work in bringing the product...
Channels of Distribution and Types of Marketing Channels
Placing goods and services where they are required and when they are wanted is the area of concern of this...
Characteristics and Marketing Strategies for Consumer and Industrial Products
The higher the demand for the final item, the higher the need for industrial goods, and vice versa. The demand...
The Different Classification of Products
Generally, products are of two types: consumer products and industrial products. Consumer Products Consumer goods are those used by ultimate...
Definition of Products and the Different Product Levels
Businesses are set up to produce. These products are sold to members of society for money. Goods consist of items...
SWOT Analysis: Determining the Strengths and Weaknesses of Opportunities for and Threats to the Enterprise
In order to ensure the success of an enterprise, the management must take a careful look at the marketing environment....
Composition and Functioning of the Marketing Environment
In the marketing environment, the economy and businesses of a country are affected by things that happen throughout the world....
The Functions of Proper Marketing
Marketing functions are namely merchandising function, physical distribution, and auxiliary function. Merchandising Function Product Planning and Development Product planning begins...
The Evolution of Marketing
Marketing develops as a society as its economic activities develop. Over the years, the economy has transitioned from one based...
Relationship Marketing Process and Approaches to the Study of Marketing
Relationship marketing is a process of creating, maintaining, and enhancing strong value-laden relationships with customers and other stockholders. Markets A...
