Facebook is testing a video speed dating app called Sparked.
The app, which requires a Facebook profile to create an account, is developed by the company’s NPE Team, Facebook’s in-house group that works on experimental apps.
Sparked would be the second dating product from Facebook.
Facebook Dating, which operates out of the main Facebook app, launched in the US in 2019 and has since rolled out to various countries, including, most recently, the UK.
It operates similarly to most dating apps in that people can view a public profile of a potential match and then send a like to possibly receive one back and start a conversation.
The NPE Team has launched many apps, none of which have particularly taken off, so it’s unclear how committed Facebook will be to Sparked.
Video dating only recently became a popular idea, mostly spurred by the pandemic and people staying at home and limiting their in-person interactions.
The app will seemingly cycle people through speed video dates that last four minutes.
It’s unclear how many video dates a person will go on per event, but the app says that if “you both have a great time” daters will then be scheduled for a 10-minute second date. After that point, Sparked suggests they can exchange contact information and stay in touch through Instagram, iMessage, or email.
You can view the Sparked webpage here.
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