Today, we will examine various approaches in the study of marketing. Each discipline has its own approach-in terms of the modus operandi for studying it and marketing is not an… Read More »Approaches to the Study of Marketing

Here, suffice it to say that the role of marketing cannot be over emphasized. Let us look at the following. The first role is that it stimulates potential aggregate demand,… Read More »The Role of Marketing in Business

Here, suffice it to say that the role of marketing cannot be over emphasized. Let us look at the following. The first role is that it stimulates potential aggregate demand,… Read More »The Role of Marketing in Business

Retailing includes all the marketing activities done by traders to satiate the consumers’ demands while making profits. It involves selling goods or services directly to final consumers for their personal… Read More »The Role of Retailers in the Marketing of Goods

Marketing develops as the society and its economic activities develop as well. Also, the need for marketing arises and grows as the society moves from an economy of agriculture and… Read More »The Evolution of Marketing

Marketing develops as the society and its economic activities develop as well. Also, the need for marketing arises and grows as the society moves from an economy of agriculture and… Read More »The Evolution of Marketing

Merchants Wholesalers  Independently owned businesses that take title to the merchandise they handled. In different trades, they are called different names, such as Jobbers, distributors, or mill supply houses. They… Read More »Classes of Wholesalers in Marketing

Marketing, Business, exchange, transaction, services

Let us eliminate the middlemen in marketing because middlemen make all the “profits”, are cries that have been echoed by consumers, business people, and legislators over the years. These complaints… Read More »The Role of Middlemen in Marketing

If somebody asked you what is the most crucial aspect of business to focus on to ensure success, what would you say?Some would choose Sales. Some would say Marketing. Many would claim it’s Leadership. Others believe it’s Systems. More than a few would be adamant that the most important element is financial acumen.I don’t disagree…

 Producers/manufacturers must decide on the best way to store, handle and move their products and services so they can be available to customers at the right time and place. Producers… Read More »Guide to Proper Physical Products & Services Distribution Tasks

Small business owners generally love the word “growth” since when used in relation to a business, it usually means success. A growing business is a thriving business, or so most people believe. Unfortunately, many small business owners discover the hard way that business growth may result in problems if your business isn’t equipped to handle…

Small business owners generally love the word “growth” since when used in relation to a business, it usually means success. A growing business is a thriving business, or so most people believe. Unfortunately, many small business owners discover the hard way that business growth may result in problems if your business isn’t equipped to handle…

If you are among the people searching for relevant information regarding how to invest in cryptocurrency then this article is for you as we will be discussing about the 5… Read More »How to Invest in Cryptocurrency Using 5 Easy Steps

This post contains affiliate links. However, we strive to help you navigate the financial system with confidence, and our opinions are our own. Please read our advertising disclosure for more info.We started The Finance Twins because we were broke growing up and vowed to end the cycle. We didn’t know the first thing about personal…

Below is the importance of channels of distribution and the procedures for selecting an appropriate channel: The Importance of Channels of Distribution The importance of channels of distribution is summarized… Read More »The Importance of Channels of Distribution and Selecting an Appropriate Channel

The social media is becoming a powerful tool that offer a robust platform for marketing and sales of services real estate not being an exception. According to statistics, over 60%… Read More »How Social Media can Influence Real Estate Business