Product Life Cycle – Most products have a limited profitable life. This unit will give you a complete picture of what happens from the time a new product is introduced… Read More »The Product Life Cycle Concept and Marketing Mix at Different Stages
Every profession has its own guiding principles that help to achieve its set goals; marketing is not an exception. These philosophies are the bases upon which marketing activities revolved. Successful… Read More »Marketing Management Philosophies and Concepts
The following are some of the functions of retailers in the marketing of goods: Estimate the probable demands of the consumers for various types of goods. Ascertain various types of… Read More »Functions and Types of Retailers in the Marketing of Goods
Today, we shall be discussing about the basic concepts underlying marketing and we shall be looking at a number of issues below. 1. Needs The most basic concept underlying marketing… Read More »Basic Concepts Underlying Marketing
A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant Genus Vitis. Grapes can be eaten fresh as table grapes or they can… Read More »6 Ways Grapes Benefit Your Body That You Never knew About
Glass is widely used in windows, mirrors, tabletops, and various other areas due to its transparency and ability to let light through. However, over time, these surfaces can accumulate dirt,… Read More »DIY: How to Clean a Hard-Stained Glass Yourself
Sugar cane Minecraft over the years has gained popularity due to its nature as a healthy and sweet plant, packed with lots of health benefits which surprisingly might be of… Read More »How to Get Started with Sugar Cane Minecraft
I think one needs to be terrified by what AI can now do! If you’re familiar with the latest AI technology “CHATGPT”, you should know that AI is becoming something… Read More »See Why You Should Be Scared of Artificial Intelligence
Christian Light Education (CLE) is a unique educational approach that seeks to prepare students not only for academic success but also for life beyond the classroom. This approach integrates academic… Read More »Is Christian Light Education Right for You?
Today, we will examine various approaches in the study of marketing. Each discipline has its own approach-in terms of the modus operandi for studying it and marketing is not an… Read More »Approaches to the Study of Marketing
There is more to eating tomatoes than good taste, they are great for your health! 9 good reasons to eat more! Tomatoes are full of health enhancing properties, read on… Read More »9 Reasons Why You Should Be Eating More Tomatoes
Here, suffice it to say that the role of marketing cannot be over emphasized. Let us look at the following. The first role is that it stimulates potential aggregate demand,… Read More »The Role of Marketing in Business
Here, suffice it to say that the role of marketing cannot be over emphasized. Let us look at the following. The first role is that it stimulates potential aggregate demand,… Read More »The Role of Marketing in Business
Retailing includes all the marketing activities done by traders to satiate the consumers’ demands while making profits. It involves selling goods or services directly to final consumers for their personal… Read More »The Role of Retailers in the Marketing of Goods
Marketing develops as the society and its economic activities develop as well. Also, the need for marketing arises and grows as the society moves from an economy of agriculture and… Read More »The Evolution of Marketing
Marketing develops as the society and its economic activities develop as well. Also, the need for marketing arises and grows as the society moves from an economy of agriculture and… Read More »The Evolution of Marketing
Merchants Wholesalers Independently owned businesses that take title to the merchandise they handled. In different trades, they are called different names, such as Jobbers, distributors, or mill supply houses. They… Read More »Classes of Wholesalers in Marketing
Let us eliminate the middlemen in marketing because middlemen make all the “profits”, are cries that have been echoed by consumers, business people, and legislators over the years. These complaints… Read More »The Role of Middlemen in Marketing
Computer technology which is a combination of both hardware and software is enhancing on daily basis as millions of people are now implementing this technology in a variety of different… Read More »Exploring the Benefits of Computer Technology Skills
If somebody asked you what is the most crucial aspect of business to focus on to ensure success, what would you say?Some would choose Sales. Some would say Marketing. Many would claim it’s Leadership. Others believe it’s Systems. More than a few would be adamant that the most important element is financial acumen.I don’t disagree…
Producers/manufacturers must decide on the best way to store, handle and move their products and services so they can be available to customers at the right time and place. Producers… Read More »Guide to Proper Physical Products & Services Distribution Tasks
Small business owners generally love the word “growth” since when used in relation to a business, it usually means success. A growing business is a thriving business, or so most people believe. Unfortunately, many small business owners discover the hard way that business growth may result in problems if your business isn’t equipped to handle…
Small business owners generally love the word “growth” since when used in relation to a business, it usually means success. A growing business is a thriving business, or so most people believe. Unfortunately, many small business owners discover the hard way that business growth may result in problems if your business isn’t equipped to handle…